GROWING A FRAGRANCE SUBSCRIPTION BRAND BY 25%
SCALING SUBSCRIPTIONS
Challenge
Scentbird, an internet-based fragrance retailer, aimed to secure 100,000 paid subscriptions within a year. The company's top leadership team entrusted Daniel Monte and the Head of Paid Acquisition to devise a robust strategy essential for realizing this objective.
Goal
Increase to 100,000 paid subscriptions within twelve months.
Solution
- 450k Subscribers - 401k Members - $1.6m MoM By developing net-new automations and updating the campaign sending strategy to specifically target cancellations, non-members + the email design best practices, we were able to acheive 100k new subscriptions in six months (25% increase).
