SCALING A MULTI-MILLION DOLLAR APPAREL BRAND
SCALING TRUE RELIGION
Challenge
The True Religion retention program maintained an average monthly attribution rate of approximately 30% in business performance, with email marketing contributing to 20% of this growth and SMS marketing accounting for the remaining 10%. The primary objective was to increase revenue by 10% within six months by optimizing both channels and deploying a comprehensive loyalty program and fine-tuning the functionality of their mobile application.
Goal
To activate & scale the loyalty program as well as optimize the entire loyalty program (Email, SMS, loyalty App)
Solution
Within a year, we achieved the following: • 45 Retention Rev. MoM • 35% Email & SMS Rev MoM • +5% Mobile Rev. MoM • +5% Loyalty Rev. MoM • +15% Increase in program attribution
